John H. Dowd oral history

Item 91OH33

Interview date: December 4, 1991; Span dates: ca. 1976 - 1991

{LEGACY DATA} audio: cassette tape
{LEGACY DATA} Length: 01:55 hours
Oral histories
Scope and content
Dowd discusses his Hershey career picking up in 1976. Recounts creation of the position Vice-president, New Business Development. Dowd outlines the Company's aggressive leadership and marketing strategies, new product development, test market research, and various product successes and failures including: Kit Kat, Kiss variations, Skor, and Hershey-ets. A large portion of the interview covers the phenonmenal marketing success of Reese's Pieces and its tie to the movie "E.T." Also, corporate acquisitions by Hershey Foods and the licensing of the Hershey name.
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